Phoenix Suns starter Jae Crowder has agreed to be a brand ambassador for Gila River Resorts & Casinos, marking the gambling company’s first professional athlete partnership. Crowder, who is currently playing for the Suns in the NBA playoffs, stated that the relationship will allow him to develop stronger ties in the community.
“I have a vision of rising with Gila River because we share a lot of values,” he said in a release. “As a high-level athlete on one of the finest teams in the NBA, it’s critical for me to cultivate local relations with individuals I trust and respect.”
Also, Crowder’s contributions to the community and as a burgeoning entrepreneur were lauded by casino management. The athlete began a clothing line called Bossmann, which Gila River says honors Crowder’s concept of being true to oneself. According to the corporation, Crowder’s competitive streak and swagger exemplify its tagline, “You Do You.”
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Josh Mason commented
“Crowder is a bossman. With his business manager, Josh Mason, has unrivaled talent, passion, and vision. We are happy to have Jae as the first-ever brand symbol of our line,” said Dominic Orozco, president and chief marketing officer of Gila River Resorts & Casinos. “With Jae, Gila River is enjoying its new resort classification in a major way.” Furthermore, they said, “We are thrilled to welcome Jae to the Gila River clan as our newest colleague.”
Crowder will kick off the collaboration by staging the Summer Oasis Pool Party. Also, there will be a performance series at the firm’s Wild Horse Pass facility in Chandler. Furthermore, from May to September, the event will take place on the last Saturday of every month at the hotel’s Oasis Pool and will include star DJs.
Moreover, Crowder will start throwing parties after the NFL playoffs. Crowder will also conduct his gatherings and engage in social gatherings for the Gila River Indian Community. The partnership’s financial information remains hidden.
Wild Horse Pass and Lone Butte in Chandler and See Quiva near Laveen Village are among the Gila River destinations. The Gila River Indian Community owns and operates the firm, which is the Valley’s biggest gaming venture. At the beginning of this year, Wild Horse Pass inaugurated its $180 million expansion plan. This encompasses a new tower and other facilities. In addition, Santan Mountain, a fourth casino, is set to start this year in the southeast Valley.
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Crowder’s quiet beginning to the playoffs
Crowder and the Suns are on the road when they faced the New Orleans Pelicans. The series began with the Suns as strong favorites, but the winds shifted after Suns star Devin Booker got an injury at the end of game 2. The Pelicans won the game, tying the series at one game apiece, and Booker is likely to miss only games three and four. Booker’s absence will necessitate a significant increase in offensive output from the remaining of the club, as he paced the Suns in routine points a game at 26.8.
Now that Booker is no longer in charge of Phoenix’s attack, Crowder should see more offensive opportunities. Crowder had one point in the first game and five points in the second. His approx game three-point total is 9.5.
Why Did GRRC Select “Bossman” Crowder As Its First Brand Ambassador?
Gila River Resorts & Casinos (GRRC) has signed NBA star Jae Crowder to the company’s first top athlete contract. The Phoenix Suns’ 31-year-old starter will kick off the sponsorship deal for Arizona sports betting by hosting the Summer Oasis Pool Party.
GRRC introduced Jae Crowder to the group in the voice of its president and top marketing officer Dominic Orozco, characterizing him as a “bossman” the firm is a “proud” pick as its first-ever ambassador. With Crowder’s skill and creativity on its side, the company is looking forward to commemorating the designation of its new resorts in an unforgettable way. The GRRC is the largest gaming arena in the Phoenix metropolitan area. It has three Arizona properties (Wild Horse Pass, Lone Butte, and Vee Quiva) and the Santan Mountain casino, which will debut in December.
Crowder signed with the Phoenix Suns in 2020 after assisting the team reach the NBA playoffs the previous two seasons. He is also known for his one-of-a-kind apparel line, Bossman. It reflects his uncompromising nature and drives to be himself. Crowder is also well-known for his desire to support the community regularly and his entrepreneurial talents.
When asked about the new brand ambassador agreement, the footballer noted their common vision with Gila River and the several things they have in common. Furthermore, as a star athlete on one of the NBA’s most powerful teams. Crowder also claimed that he is eager to strengthen his local links with individuals he respects.
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Bossman will host Five Summertime Oasis Pool Parties
Crowder’s first responsibility as an ambassador for the firm now owned by the Gila River Indian Community will be to organize the Summertime Oasis Pool Party from May to September. On the last Saturday of each month, the celebration is held at GRRC’s Wild Horse Pass venue in Chandler, and it will reunite notable DJs.
Also, Gila River stated in January that it would alter its identity to reflect a more upscale gaming experience. After 27 years at Gila River Hotel & Casinos, the company was renamed Gila River Resorts & Casinos. The well-known Four-Diamond accreditation has been awarded to two GRRC resorts, Wild Horse Pass and Vee Quiva. Also, all sites are open 24 hours a day, 365 days a year, and provide a combination of live casinos, slot machines, poker games, and BetMGM sportsbooks.
Gila River begins construction on a new casino in Arizona
In October, the Gila River Indian Community (GRIC) began ground on a new casino south of Chandler, Arizona. Santan Mountain, GRIC’s fourth casino, was allowed last May as part of the state’s reinstated and updated gaming agreement.
The $150 million, 160-acre facility will include over 850 slots and table games, a BetMGM Sportsbook, and various culinary options. Mini-baccarat, craps, and roulette will be among the games available. A High Limit Gaming Salon will also be available. The sportsbook will have many TVs so customers may have a drink while betting on live sports. A hotel may come up in the future.
So what does all of this means for Gila River Casino? Mostly, fans of the athlete and fans of the Phoenix suns will have a place to call home. Imagine walking into the Gila River Casino as a hardcore fan of the Phoenix Suns and seeing their new ambassador Jae Crowder standing there welcoming fans. Nothing beats that kind of fan service!